I write because I see that your Paragon of Reasoning, Morgan Spurlock - the man who finally leaked to the world hard evidence of the villainous evil of Ronald McDonald - Morgan Spurlock - the man who proved for once and for all that fast food is fundamentally, inherently, horribly depraved - Morgan Spurlock - the man who “went through hamburger hell” for you (God bless him thrice) - is coming out with another ‘documentary’. According to Geoffrey Macnab at the Guardian:
“Next to nothing has been divulged to the public about the film other than that it is something to do with Osama bin Laden and that it is in Spurlock’s usual irreverent vein.”
Oh, goodie! The butterflies in my stomach and excitement in my groin remind me of how I felt when I first watched ‘Super-Size Me!’, Morgan’s magnum opus, his greatest accomplishment to date. It was wonderful, wasn’t it? And such rave reviews, even if only from friendly quarters such as the liberal readers of the Guardian newspaper:
“While the idea behind Super Size Me was good, the film itself was painfully self-indulgent twaddle punctuated by sometimes lame/sometimes puerile jokes and embarrassing dialogue between the not terribly bright protagonist and his not terribly bright girlfriend.”
Oops. How did that come to be the first comment to the above story? Well, the other comments were much better; comment number 2 for example:
“On reflection, the idea for Super Size Me was not so good either, only the supposed intention, which then turned out to be a good excuse to indulge in some Jackass-type larking and thrill-seeking. The result was a home video.”
Er, comment number 3 and beyond?
“Supersize Me was really weak…”
“I didn’t like Supersize Me that much but always enjoy seeing MacDonalds get bad publicity…”
“Supersize Me took 90 mins to tell us that only eating MacDonald’s burgers is bad for you. What a revelation!”
“After the revelations in Supersize Me, I can only speculate this is an equally earth shattering expose - perhaps about the Pope’s alleged Catholicism?”
Friends - liberal, conservative, libertarian - I know you loved this film because I’ve heard you say it often. But let me share with you an important, rather pertinent fact regarding ‘Super-Size Me!’, lest anything but truth be the order of the day.
‘Super-Size Me!’ was bullshit. From ideology to ideal to idea, from premise to application, from composition to execution, from beginning to end, the film was a lamentable pile of malodorous, humming bullshit; flakey and cretinous, foolish and unconvincing, vacuous and lame, demented and gratuitous, wrongheaded and disingenuous, intellectually dull, ideologically crippled, cerebrally unbolted, philosophically defective, conked out, half-baked, hare-brained, ill-judged, field-fresh, luke-warm, steaming, noxious bullshit.
What was the point? What point was proven in ‘Super-Size Me!’, other than that the act of shocking one’s docile, healthy digestive tract by stuffing large amounts of fried food repeatedly into it for 30 consecutive days will make you vomit? The man is a fucking moron. That this movie received a single critical nod infuriates me to no end.
It was billed as an experiment, with doctors on hand to verify the results. Where did he learn his scientific method? Was telling the truth ever a priority, or did he learn from Michael Moore in that regard? If truth-telling was a priority, he may have wanted to find out if the results are the same in his locally-owned fish and chip shop as they are in the drive-thru of a multinational corporation. If truth-telling was a priority, he may have wanted to use other volunteers, including - perhaps - some who didn’t just happen to have vegan girlfriends influencing their pre-McDonald’s diets (just a thought). If truth-telling was a priority, he may have wanted to find out if McDonald’s food can be a component of a healthy diet (in other words, eaten less frequently than always), with burgers and fries as weekend treats, salads and wraps during the week, a combination of home-cooked meals and eating out.
But telling the truth was not his priority. Spurlock was more interested in advancing his reckless form of left-wing evangelism (more on that in a moment).
As I reported at the time, an independent experiment was later conducted by Soso Whaley in response to ‘Super-Size Me!’. She doubled the duration of the experiment to 60 days, and ate exclusively at McDonald’s. She combined her McDonald’s diet with exercise three times a week, and - like Spurlock - ate everything on the menu including the salads and wraps, burgers and fries. She lost 18 pounds. ‘What?’, I hear you ask. ‘No gratuitous on-screen vomiting? No horrible bloating or weight gain? No nauseous babbling about how “the system is wrong”, “the system is wrong”? No doctors melodramatically telling her that she might die at any moment? What apostasy!
Now the point of Whaley’s independent experiment was not to suggest that everyone should join the McDonald’s diet. As that goes, one’s mileage may vary, and it certainly doesn’t sound like a very enjoyable or valuable dietary routine. Nor was its point to propagandise the tenets of any particular political ideology (unlike Spurlock’s experiment, which was an exercise in leftwing indoctrination). No, her point was to prove that ‘Super-Size Me!’ is bullshit. And so it is. Not only that, Spurlock knew it was bullshit when he was still concocting the damned thing, and anticipated the criticism in the final minutes of the documentary:
[Voiceover]: “Over the course of my McDiet, I consumed 30 pounds of sugar from their food. That’s a pound a day. On top of that, I also took in 12 pounds of fat. Now, I know what you’re saying. You’re saying nobody’s supposed to eat this food three times a day. No wonder all this stuff happened to you. But the scary part is: there are people who eat this food regularly. Some people even eat it every day. So, while my experiment may have been a little extreme, it’s not that crazy.”
First, jackass, it wasn’t an experiment; it was a cheap trick of politically-motivated idiocy. Second, the people who “eat this food regularly” could be eating it “regularly” once a month, or “regularly” once a week, without any ill-effects. It’s an entirely different discussion, bearing no relation to Spurlock’s bizarre ‘experiment’. Perhaps he should Google ‘moderation’? As for eating it “every day”, if there is anyone alive who eats like Spurlock did in this movie, they deserve whatever consequences they get.
And this is the point. This asshead Spurlock assumes that we’re a bunch of lemmings, and can’t moderate, regulate, determine, or judge for ourselves what we eat and what we don’t. We’re unintelligent, simpleminded. We’re certainly not as smart as Spurlock; we’re herds of sheep, and need a lesson in health management demonstrated for us theatrically lest we don’t understand how to digest judiciously. And that, dear friends, is the real message of ‘Super-Size Me!’, underneath all the poppycock.
Don’t think so? Well, let him carry on:
[Voiceover, continued]: “But here is a crazy idea: Why not do away with your super-size options? Who needs 42 ounces of Coke? A half pound of fries? And why not give me a choice besides french fries or french fries? That would be a great start.”
A great start on the road to what, the ‘McDonald’s Lemongrass & Horseradish Salad Shop”? If what Spurlock really wants is to open a health food restaurant, he should fuck off and do it. A choice between “french fries or french fries”? You had a choice, numbnuts, and you chose to eat at McDonald’s! From where did he get the idea that McDonald’s ambition is to provide every conceivable dietary option, for the entire daily sustenance and nutriment of the human body?
Presumably Spurlock finds his local fish and chip shops even more horrifying in this regard; at least McDonald’s serves grilled chicken and salads. The burger joints which sell only burgers and fries - In-N-Out, for example - must make him practically bilious. (Why didn’t he make his film about them?) And what does he think most people were eating while in the process of watching his ghastly flakfest at the cinema; tofu and granola? His comments here must logically extend to every food business that fails to serve chow that you could base your entire diet on, including movie theatre concessions which serve Coke, high-calorie popcorn and M&M’s. (Try eating that for 30 days, douchebag.) Condemn New York City hotdog carts also, unless they offer the celery option, donut shops unless they provide oatmeal, Italian restaurants unless they serve zero-calorie salads… and so on. What a wonderful, sanitised world lies at the heart of Spurlock’s fallacious idealism.
Well, you may be surprised to learn that McDonald’s took his advice. The super-size options were removed shortly after ‘Super-Size Me!’ was released. And here’s what it means: you people are stupid. You should never need a 42-ounce drink in the first place (the very idea!), you clearly can’t be trusted to be responsible with a super-size serving of fries (even if you’re sharing) and you are incapable of choosing sensibly between places to eat in general. Spurlock, though, has achieved enlightenment. He saw, before anyone else, the harm you were doing to yourselves and that McDonald’s was doing to you. He’s a prophet! He is bringing His Word to you in the form of celluloid, like the tablets of stone from Mount Sinai. “I am the Prophet Spurlock, who brought thee out of the land of bondage, from the house of McDonald’s,” he says. “Thou shalt not have boundless quantities of unwholesome food, even on thy birthday. Thou shalt not build thy house serving fries alone.” Heed his words, or you’ll be punished.
Come to think of it, the whole thing has a very religious feel to it. He went to McDonald’s in your place and took the full wrath of the burgers for you so that you wouldn’t have to, and now He wants to come into your heart and live within you through His political philosophy as you spread the Good News in his wonderful film and bring others to know Him too, thus saving them from the burgers and, eventually, replacing even the desire to eat them in the first place. Welcome to the Church of Spurlock!
I’ve shown that truth-telling is not a priority for Spurlock. But it’s a priority for me. And if telling the truth is a priority for me, then the following truths must be told.
First, every individual is responsible for the health of his or her own body. No multinational food chain is responsible, no politically-motivated asshole filmmaker is responsible, no collective of society is responsible, no blogger is responsible: you are responsible for your health yourself, and let no-one take that away.
Second, education and moderation are good ways to determine what to eat. A cheeseburger a couple of times a week will not kill you, and if you suspect otherwise then see a doctor and get his opinion.
Third, McDonald’s is not evil. It’s a popular family restaurant that gives jobs to half a million working-class people at once, and provides an affordable treat to those who can’t spare the cost of fine dining. It’s not the enemy. Get over it. If you don’t like anything at McDonald’s, eat somewhere else.
Fourth, if there is an obesity epidemic, then it is the result of millions of individuals exercising their God-given rights to eat whatever the hell they want to eat. No human being is accountable to any other human being in this regard. Liberals who whine about obesity are depressing malcontents, since - until recently - chubbiness was a sign of prosperity (which indicates that we’re solving a few of their other issues like poverty and destitution). Want to lift the third world out of poverty? Give them McDonald’s.
And finally, ‘Super-Size Me!’ is bullshit.
(And that… is telling the truth.)
Regards,
John Wright
Disclaimer: I’m 27 years old, regularly eat fast food of various sorts regularly (more than once per week) and weigh about 128 pounds (or 9.1 stone). I haven’t vomited since March, 2007, the last time I had a stomach virus.















15 responses so far ↓
1 Stephen // Feb 17, 2008 at 8:02 am
Enjoyed this piece John…especially: “Come to think of it, the whole thing has a very religious feel to it. He went to McDonald’s in your place and took the full wrath of the burgers for you so that you wouldn’t have to, and now He wants to come into your heart and live within you through His political philosophy as you spread the Good News in his wonderful film and bring others to know Him too, thus saving them from the burgers and, eventually, replacing even the desire to eat them in the first place. Welcome to the Church of Spurlock!”
I wrote a short article about it some time ago on my old Grumpy Young Man website:
http://grumpy-young-man.blogspot.com/2004_09_01_archive.html
Scroll down to the fifth article: “Fries with That?”
S.
2 Greg, Sacramento // Feb 17, 2008 at 12:38 pm
John this is a well-written and yet inflammatory article, and I think I owe it to you to point out where you’ve made your mistake.
While I agree his method was silly, and you’ve proven that adequately, Spurlock was pointing out the fact that McDonald’s does in fact have a responsibility for the health of people who go there. You say it’s individual responsibility, but what happens when individuals don’t act responsibly? The fact remains after all your rhetoric that people do go to McDonald’s and get fat and unhealthy by going there. If you owned the company wouldn’t you feel some responsibility for giving people the means to kill themselves, and packaging it so appealingly?
3 Stephen // Feb 17, 2008 at 1:42 pm
Greg…
Since this is John’s article I’ll leave it to him to tear you to shreds for that comment. In the meantime I’ll grab some popcorn (not too much in case it makes me fat) and watch the show.
Enjoy!
S
4 Rosalita Paglia // Feb 17, 2008 at 6:28 pm
John you crack me up. A few of these sentences and your anger about it had me busting a gut. And, you happen to be right so that makes it even better!!
5 John // Feb 18, 2008 at 11:08 am
Thanks Stephen, Rosalita, glad you liked this.
Greg- Your response to this is based on a premise; “What happens when individuals don’t act responsibly?” is your suggestion that a responsibility is created for McDonald’s because its customers have been negligent in that regard. Thus when party A does not act responsibly, the responsibility shifts to party B automatically, and there is then a burden on party B to act on party A’s behalf simply because party A is deficient. You may want to think harder about that.
Your premise (which is one of utilitarianism btw) is flawed. Responsibilities aren’t dynamically shifting in whichever directions happen to create maximum good (or as the ethical theory goes, maximum utility) - responsibilities either inherently exist from the beginning or they don’t exist at all. I maintain that McDonald’s has no responsibility whatsoever for the health of the individuals who eat there (unless it is misrepresenting its product, and not even Spurlock alleges that).
If that sounds outlandish, I assume you also believe that the manufacturers of guns are responsible for the murders committed utilising their products? If so, do you also believe that the manufacturers of cars are responsible for the deaths caused while driving them? Just how fully do you want to implement your ethic? And isn’t it actually more utilitarian and less convoluted, in the end, simply to govern by individual responsibility in the first place?
We’re either a society made up of rational individuals with our own self-governing properties, or we’re a society of mindless lemmings with no ability to form our own will or intentions. I maintain we’re the former, and if we are, we’re responsible for ourselves and what we eat is our business.
6 Frank Carillo // Feb 18, 2008 at 1:10 pm
Have you seen his 30 days documentaries, he pretty much proves his agenda with Supersize me when you look at 30 days, and I’m sure the Osama one coming up won’t be any different.
7 Liam // Feb 20, 2008 at 3:43 am
Did you not like the film then John?
Haven’t seen it myself. However I will be conducting a similar experiment myself, based in what are known in local circles as ‘pubs’. This will commence Monday and will consist of me consuming nothing but beer and whisky on every visit. When asked if I want a double measure for an extra pound sterling, I will make it my solemn duty to say ‘yes’, no matter what the cost to myself.
I will report my progress as the great experiment unfolds. Please bear with me if the quality of my posts takes a temporary nosedive, I’m doing thisfor YOU!
8 John // Feb 20, 2008 at 9:13 am
Frank- I’ve never managed to catch his 30 Days series (thankfully). But I agree that his agenda on ‘Super-Size Me!’, if not clear enough from the movie, should be patently obvious from 30 Days. He’s a wolf in sheep’s clothing; a leftwing zealot disguised as an average American guy without a horse in the race. He’s the spawn of Michael Moore in regard to his effort to deceive, certainly. I agree with you that the Osama film won’t be any different.
Liam- Love it. You’ve made my point perfectly. I look forward to seeing your postings during this important experiment!
9 Dave Powell // Feb 21, 2008 at 4:00 am
“If so, do you also believe that the manufacturers of cars are responsible for the deaths caused while driving them?”
There was a widely reported case of General Motors (i think) producing a car with the fuel tank near the rear bumper which led to some horrific crashes. When they did a cost benefit analysis they decided it was cheaper to pay the compensation claims to the familys of the dead drivers than change the whole design of the car - so in that case yes, perhaps the manufacturers should take some responsibility - this could even be argued for cars with high bonnets that are more likely to kill a pedestrian or cyclist in an accident.
But i’m generally with you on super size me - you might find this podcast on skeptoid.com interesting
http://skeptoid.com/episodes/4088
10 Liam // Feb 21, 2008 at 6:23 am
Dave
It was the Ford Pinto if I recall. I think the type of cynical cost/benefit analysis you refer to actually became known as ‘The Pinto Principle’.
11 John // Feb 21, 2008 at 8:17 am
Guys- Interesting. But doesn’t it beg the question of where individual responsibility ends and a manufacturer’s responsibility begins? It’s certainly the responsibility of a manufacturer to be truthful about the safety of their product (and that is independently verified in the case of cars for each and every model). Frankly, if a consumer fails to read about the product they’re buying, why should the manufacturer pay for that negligence? Education is an important part of this, of course, because we live in a society where the law sends mixed signals about who exactly IS responsible. I love the ‘Pinto Principle’, though, what a name.
12 Rita // Mar 17, 2008 at 4:30 pm
I think it was a great movie. The corporate interests in this country flood the media with consume, consume, consume messages. It was great to see the movie and see consumer education done in an entertaining way.
I’m a consumer specialist and write the blog The Survive and Thrive Boomer Guide.
13 John // Mar 17, 2008 at 5:46 pm
Rita- “Consumer education.” What were consumers informed about in Super-Size Me? That they’ll get sick if they stuff themselves with nothing but hamburgers and fries for a month?
You’re right; Spurlock did us a public service. :S
14 Julia // May 9, 2008 at 10:32 am
I’d say your post talks this socialist, anti-prosperity romp of a documentary right under the table. I saw the movie with my friends, and I found it so inane, insulting, scientifically flawed, and motivated by political bias that I didn’t even know where to begin to burst my friends’ bubble-headed “amens.” I must have sounded like a total idiot to them, and I am very glad to find my opinion very well articulated in your post. Perhaps I should pass it on to them.
This happened when I was in high school, and eating one french fry meant you had no self-respect. Excessive dieting, hating your figure–now, THAT’s self-respect.
I must say, I miss Supersize. Nowadays I’ll approximate it by ordering a large and a small together (and I’ll throw in a salad to cancel some of the guilt). McDonald’s is a weekly treat for me.
– Julia, a “heavy user” weighing 120 lbs at 5′5″. $100 says my BMI is lower than that of our own Sensible Spurlock. Wanna know how I stay thin? I simply don’t stress about my weight! I do what my body says, and refuse to give “experts” any power over my life!
15 John // May 9, 2008 at 11:00 am
Julia-
Now that’s the epitome of a good comment. I’ve reproduced it here. Thanks!
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