This is some of the most impressive marketing I’ve seen in a while. Burger King’s new ad campaign features a hidden-camera prank at one of their own stores where customers on a certain day were told that the Whopper had been discontinued. People were surprised and some upset by the change, since it’s a treat they clearly enjoy; the point to demonstrate how many people love the Whopper. This it does very well, and it trades on the axiom that it’s only clear how much something is loved until it’s gone.
The TV ad points viewers to WhopperFreakout.com, which contains an entertaining video of actual customers at the store. This is a recognition of viral marketing and Web 2.0, since this is exactly the kind of thing that people will share for entertainment to the ultimate benefit of Burger King. Genius. (Guess what I’m having for lunch tomorrow.) See the video by clicking here:
2 responses so far ↓
1 The Christian Hippy // Dec 16, 2007 at 10:18 am
I was extremely disappointed to read that Burger King has refused to work with the Coalition of Immokalee Workers (CIW) to ensure fair wages and conditions for tomato pickers, and has sought to undermine the CIW’s existing agreements with McDonald’s and Yum! Brands.
As a person of faith who believes that all people are created in the image of God, I am appalled that some tomato pickers are losing the first real raise they’ve had in nearly 30 years and that Burger King is refusing to pay just a penny more per pound to tomato pickers.
This Christmas season, I call on Burger King to repent and respect the dignity and humanity of farmworkers who provide your company with tomatoes. Burger King can, and should, work with the CIW to improve tomato pickers’ wages by a penny per pound and to enforce a code of conduct for human rights in the fields.
2 John // Dec 16, 2007 at 2:12 pm
CH- I hadn’t heard about that. Although I don’t know the details, it sounds disappointing and I’m with you on your call to BK to improve conditions for the workers. Thanks for bringing it up.
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